Fiona McGuinness

I've been part of the Intact family for 16 rewarding years. After completing my Business Studies degree, I knew Marketing was a field I wanted to pursue. Prior to joining Intact, I primarily worked in the financial sector, focusing on marketing for credit unions. When I started at Intact, I handled all the marketing tasks by myself. Over time, as our team expanded, so did my role. Now, I specialise in crafting compelling content across various platforms, from blogs to video scripts. No two days are the same, and I thrive on the dynamic nature of my role. Whether it's diving into customer case studies or lead campaigns, I'm driven by the positive impact our solutions bring to businesses. In an age where AI plays a significant role, I remain a firm believer in the power of authentic content. When I'm not working, you'll find me enjoying quality time with my family, sewing, or watercolor paintings.

Blog Post by Fiona McGuinness

19-Apr-2022 09:47:256 min read

Growth vs Scale: Understanding the Technology Requirements

In business parlance, ‘growth’ and ‘scale’ are often used interchangeably. But though ...

14-Apr-2022 10:31:027 min read

Expert Advice for Aligning eCommerce and Instore KPIs for Your Business

Key performance indicators (KPIs) are an indispensable part of a business’ long-term ...

13-Apr-2022 13:52:125 min read

Change Management: The Secret to ERP Implementation Success?

If you’re considering implementing an ERP system, you need to understand the impact it ...

11-Apr-2022 09:55:086 min read

How to Effectively Manage Multiple Warehouse Distribution Branches

Managing a warehouse is demanding at the best of times, so when you add multiple ...

06-Apr-2022 13:54:117 min read

The Importance of Flexible Business Automation

Over the past decade, business process automation has moved from nice-to-have to ...

28-Mar-2022 10:59:355 min read

10 Benefits of a Credit Control Management System

Bad debt, late payments and customer defaults can damage your business’ cash flow and ...

21-Mar-2022 11:15:537 min read

Tips to Manage Employee Digital Upskilling

Digital upskilling is the process of giving employees the skills and knowledge they need ...

23-Feb-2022 09:28:347 min read

What is ‘Good Data’ and How Can I Make the Most of It?

Accruing data has never been simpler. But how can you ensure you’re collecting, ...

15-Feb-2022 11:23:107 min read

3 Ways to Optimise Your Marketplace Listings

So you’ve recently set up an online marketplace and are keen to start populating it with ...

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